Retin-A, Accutane, and Bactroban

The most-recognized dermatology brand in North America is Retin-A. The brand was most-recognized by 6.5 % of physicians in a survey conducted by Brand Institute Inc. during the fourth quarter of 2012. Retin-A, comprising tretinoin, is marketed by Ortho Dermatologics (orthodermatologics.com), a subsidiary of Johnson & Johnson (jnj.com). The product’s three formulations are all indicated for the treatment of acne vulgaris.

Accutane is the second most-recognized dermatology brand in North America. About 3.6% of physicians recognize this brand the most. Accutane, composed of isotretinoin, is marketed by Roche (roche.com). The product was approved by FDA in May 1982 for the treatment of severe nodular acne.

The third most-recognized dermatology brand in North America is Bactroban. About 2.5% of physicians recognize this brand the most. Bactroban, comprising mupirocin, is marketed by GlaxoSmithKline (gsk.com). The product is indicated for the topical treatment of impetigo due to S. aureus and S. pyogenes.

Brand Institute (brandinstitute.com) surveyed more than 2,000 physicians and hospital and retail pharmacists in North America and Europe to determine the most-recognizable brands in the category of dermatology. Brandpoll is a marketing tool designed to help clients monitor the competitive marketplace and identify the potential strengths and weaknesses of their brands.

by Joshua Slatko

For the full article, click here: http://www.pharmalive.com/most-recognize-dermatology-brands-june-2013

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